Giving Back

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Each year, the team members of Signet give countless hours of creativity and boundless energy to exciting community causes and charitable programs. In 2015, we sponsored and supported no less than eight different initiatives. Giving back is an essential part of the Signet’s culture, and helps define…

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Overlap and Attribution: How Traditional Impacts Digital Advertising

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Money follows the herd. As consumer behavior continues its cross-platform migration to online and mobile, so will advertiser spending. But too many marketers and executives in the C-suite are unable to reconcile how this shift will impact their business.

Price Waterhouse Coopers projects…

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Facebook and Twitter’s Major Platform Changes

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We’ve all encountered that awkward moment on Facebook: “RIP Buddy. You were the best dog ever.” You hesitate for a second. I want to like this but I'm not happy their dog died and I don’t literally “like” that Buddy died, but I don’t know the person well enough to leave a comment. Nobody has liked it yet and I don't want to be that person who likes a sad post about someone’s dead pet.

So…

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The Prospect to Customer to Advocate Journey. Next Stop: The Margin Zone.

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It should come as no surprise that selling to someone who has already purchased from you is easier than selling to someone new. It has been drilled into our marketing psyche that loyalty and retention drive revenue and referrals – not to mention really happy people in corner…

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How to Refresh Your Marketing Budget

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Budgets are a tricky thing. Some marketing professionals have one, while others have sort of an idea of what one might be. Others can only dream of one day having a budget. To compound this issue, it is often difficult for marketers to broach the subject of budget with peers or the…

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How to Handle Negative Reviews

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Social media and review sites such as Yelp allow consumers to easily express their support for a business or hold it accountable for bad business practices. Businesses benefit from both positive and negative reviews since both help to boost SEO. However, there is…

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Google Panda Update Survival Guide

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Google’s latest Panda update, a refresh of the data in its algorithm, is set to roll out this month, although Google has yet to provide a specific date for the refresh. Google’s actual algorithm isn’t set to change, but this latest update is receiving a lot of attention, as it may indeed…

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The Customer Voice Offers Intelligence and Insights

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We spend a lot of time discussing the customer journey and the impact it has on the type of marketing assets a brand must create to communicate the value and benefits of a product or service. This communication needs to happen at just the right time along the “path to transaction”. One…

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What Kind of Traveler is Your Customer?

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Your customers are travelers on a very specific journey. That customer journey begins with a need and an objective. (“My tires are getting worn out. I should have them rotated…

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Where to Position Assets: Customer Journey Mapping

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Summer is the time for road trips. You open up your map and route your course. But, as exciting as the destination may be, it’s the stops and experiences, both planned and unexpected, that…

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