Deal…or No Deal: How Deals Increase Sales

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Part 3 of our 3-part holiday shopping series.

<< Read parts 1 and 2

People love money. The only thing they love more than money is saving money. As with consumerism in general, shoppers keep on getting savvier and smarter – and their demands reflect the growing trend toward…

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Omnipresence Sells More Presents

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Part 2 of our 3-part holiday shopping series.
<< Read part 1

We started off with coordinated campaigns and shopping research, now we delve deeper into the mediums…


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Be Where They Are (Before They Get There)

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Part 1 of our 3-part holiday shopping series.
Read part 2 >>

When your true love is marketing, numbers are the best gifts.

So, long before the first day of Christmas,…


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Facebook’s Egregious Reduction of Brand Reach: How to Deal

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Signeteers have been working diligently to re-strategize each of our brand’s social media plans. Facebook recently made some changes (again), and this time, the changes make a big impact on brand pages – for worse.

The reaches for page posts have significantly declined. Facebook's algorithm…

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