Google Ends Guest Blogging as SEO Tactic

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calligraphy pen over typed word blog

Google does it again and announces another algorithm update; guest blogging will take the hit this time. Essentially, The Goog is putting an end to guest blogging as a way to gain links, and it’s penalizing websites who practice this sometimes-shady SEO tactic. This means…

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Important SEO Update: Yahoo Removes Referral Data

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Yahoo has joined Google and announced it has moved to secure search by default. However, it is going a step further by stripping away referral site data as well.

So, not only will you not know which keywords your visitors used to find your site, but you won’t know which site they came from either, unless your site is secure and uses encryption.

This means marketers should see…

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Metrics Mayhem? Define KPIs that Actually Matter

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Part 3 of a 3-part series.

dollar signs, people and upward arrows cut out of white paper

There’s a metric that can be defined for pretty much everything. There is some number somewhere that can support and validate any cause, and any smart but partially-informed employee…

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Softening the Beach for Traditional Media

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Part 2 of a 3-part series.

paragliders at a beach

Social media has changed marketing forever, but your executives might still need a little coaching when it comes to why finding innovative ways to harness new media will help thicken that ever-important bottom line.

The most effective strategies for promoting…

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Marketers at War: New Media and Asymmetrical Marketing Strategies

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Part 1 of a 3-part series.

hand grabbing for a fat wallet full of bills

There is no one marketing plan to rule them all. Certain traditional strategies are timeless in abstract form, but the execution has to be ever-evolving to keep pace with not just the here and now, but the up and coming.…

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