How to Measure Your ROI (Thar She Blows!)

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Moby Dick eating a boat

For many business leaders, an accurate measurement of marketing effectiveness, commonly known as the return on investment (ROI), can be as elusive as that gargantuan leviathan in Herman Melville’s classic novel Moby Dick. Too many companies begin their hunt for…

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Marketing Automation Like a Demigod

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Think of marketing automation as the Achilles of the Selling People Stuff World: a hulking demigod and veritable typhoon of a soldier ... with one hyper-exploitable weakness[1] just hanging out right there in front of Zeus and everyone.

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Demand Generation: Long-term Relationships Start with Attraction

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The world is a cruel landscape of consistent competition. It’s full of riddles and mind games – and uncanny, brutal combat. This ever-battle quite often revolves around the fight for love, and brands know how hard winning the hearts of lads and lasses can really be. Which is why effective marketing campaigns and…

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Should You Attend SXSWi?

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Image of SXSWi 2014 by Jenn Starr

South by Southwest Interactive happens this weekend. Whether you’re, “Woo!” or “Boo!” over it depends on whether you view it as a meeting of the minds where creativity flows smoother than Barry White’s voice, or as an overpriced, overhyped sideshow of buzzwords and boredom.

The…

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Outbound Links vs. Grumpy Cat: Getting a Grip on Facebook's Quality Control

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batman slapping robin meme

Yep yep, Facebook’s still playing games. Remember this setback in…

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