Business Process Fails

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Proper marketing opens up a golden age of lead generation for many companies, with potential customers walking themselves directly to the digital doorsteps of businesses who lay breadcrumb trails online. But if a business isn't internally prepared to field these new leads, they can easily turn into ex-leads.

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Brand Rivalries: Who Wins?

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Brand rivalry is nothing new. The words "Pepsi" and "Coke" still have the power to set off an endless debate as to which tastes better, which is sweeter, which is better for cleaning a car battery, etc.…

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Marketing Practices for Better Returns

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Way back in 1904, long before marketers concerned themselves with demand generation, marketing automation and Grumpy Cat memes, Frank Hutchinson Dukesmith wrote in the magazine Salesmanship: "A sale of any kind has four essential parts:…

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