What Is Content Development?

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Bill Gates' famous 1996 statement "content is king" was both fortuitous and succinct. Today, businesses small and large understand that great storytelling, be it a straightforward, well-written blog (like the one you are reading right now) or a dynamic and engaging presentation of graphics and…

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Plastic Surgery and Social Media: Why It Works

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Doctors and a patient

Whether you're marketing plastic surgery or some other niche in the healthcare industry, you'll need a multi-layered approach; but one of the simplest (yet often overlooked) tactics is social media.

When polled by the American Society of Plastic Surgeons (ASPS), around half of the respondents…

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New Media Boosts Plastic Surgery Marketing

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Signet Interactive playbook

In 2013, more than $12 billion was spent on cosmetic procedures. People are investing in their appearance, so what are you doing to attract those people to your practice? Let's nip/tuck to the point and look at how new media and digital advertising plays a role in the success of your practice.

Understanding…Continue Reading

Content and the Power of Great Storytelling

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Signet Interactive's content team is especially excited about our June book drive to benefit Friends of the Houston Public Library. Each of us loves to read, and still remembers the very first books that…

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