Hyper Targeting Your Audience with Online Advertising

0 Comments

Hyper Targeting an Online Audience

A few years ago, digital ads operated pretty much like TV ads: Put one up on a certain network at a certain time, and hope enough of the right people saw it. Now, digital ads are much more sophisticated. They can target your ad down…

Continue Reading

What Type of Online Advertising Is Right for You?

0 Comments

Online advertising comes in two main packages, search and display, and each of these accomplishes something different. Some companies require both, some need only one or the other, and a very few companies honestly wouldn't benefit much from either. What many companies have in common is that they have no idea how to determine which ad type or combination they need. Choosing the most effective…

Continue Reading

The Social Business of the World Cup Soccer Game

0 Comments

The World Cup truly has become a global event bringing together a level of sportsmanship and social interaction not seen since the Olympics.

Fans are turning to their phones and computer screens to capture the pride and intensity surrounding each game. Twitter, the unofficial social channel of the FIFA World Cup, has created a campaign that features hashtags, scoreboards, schedules, team…

Continue Reading

Why Is Wendy's Singing Pretzel Love Songs?

0 Comments

text

In an age of ever-shrinking consumer attention spans, how complicated can your message be before you end up confusing your potential customers?

The recently launched pretzel bun campaign (a.k.a #pretzellovesongs) is a good case study in just how complicated marketing goals…

Continue Reading

Get Social

Newsletter Sign Up