Search Engine Marketing Tactics

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searching girl

By 2015, Internet advertising will make up nearly 25% of the entire ad market. Search marketing, mainly comprised of pay-per-click (PPC) advertising and search engine optimization (SEO), is a key component of said Internet advertising. In fact, according to the online marketing community…

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What's Up, Yo?

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What Is Yo?

Photo of Yo homescreen

Having completed its first round of funding, this seemingly innocuous one-word messaging app, valued by investors at $10 million, has jumped up the ranks of the iOS and Android app stores and quickly become the fastest way to send a salutation to one another. It seems like…

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Marketing Budgets That Make Sense

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Budget

Around August or September, when talks about preparing for the coming year should begin, is when you need to begin a preliminary budget that shows how much you want to allocate toward marketing. But without a solid idea of what you hope to accomplish as a business, you won't be able to budget effectively…

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Why Developers and Marketers Should Be in the Same Room

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Developer SEO Team

This is the first of many articles about the intricacies behind web-development/design and SEO - two fields that are commonly segregated in many businesses today, but shouldn't be. This is where I make my case that they are more linked than you…

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