A Tale of Two Holiday Bargain Days: Black Friday vs. Small Business Saturday

0 Comments

The ol' Black Friday, she ain't what she used to be. Which is probably for the best. Alternatives "hot shopping days," such as …

Continue Reading

Last Minute Holiday Marketing Campaigns: Giddy Up, Let's Go!

0 Comments

A picture of a dog and a sleigh

Let's assume you began planning your holiday marketing strategy in August. Okay, forget that. Let's get real, and deal with the fact that the holidays are just around the corner and you probably need some guidance for launching a last-minute, but still effective marketing…

Continue Reading

What Your Press Releases Are Doing for Your Business

0 Comments

Press Release Baby

Press releases are fundamental to integrated marketing and public relations, but a surprising number of business owners and marketers fail to adequately measure the results of writing and pitching a release. In order to accurately measure the results of your media relations…

Continue Reading

Beer, Wings and Masks: How to Create Great Brand Campaigns

0 Comments

Just before Halloween last week, I assembled The Dream Team (i.e. co-workers and friends) for a night of wings, beer and trivia at Pluckers. After we had settled into our bar stools, we noticed a group of costumed creatures parading around the establishment. Turns out, they were with beer brand Dos Equis and there to hand out swag. All you had to do was take a photo next to one of the models wearing…

Continue Reading

Get Social

Newsletter Sign Up