The Mobile Customer Journey

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Where’d All The Money Go?

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It’s April and that means the sun if finally shining, the pollen is getting worse by the day, and it is tax season! (At least one out of the three was positive!) Have you ever received your W2 from your employer and said to yourself, “Where’d my money go?!”

Understanding…

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Don’t Tell Me You’re Different – Show Me: A Case Study in Creative Trade Show Marketing

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If you have been in marketing long enough, you’ve had a few curve balls thrown at you. In March of this year, Signet engaged with a new client who had a clear and present priority – a trade show in three weeks! Yep, three weeks. The question quickly became, “How do we execute this…

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The Ultimate KPI Cheat Sheet for Profitability

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Every (prosperous) business has metrics for success. They are critical for communicating the defined “standards of excellence” across the board - from the chief executive to the newest team member. If you think about it for a minute, you probably have some Key Performance Indicators (KPI)…

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