How to Handle Negative Reviews

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Social media and review sites such as Yelp allow consumers to easily express their support for a business or hold it accountable for bad business practices. Businesses benefit from both positive and negative reviews since both help to boost SEO. However, there is…

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Google Panda Update Survival Guide

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Google’s latest Panda update, a refresh of the data in its algorithm, is set to roll out this month, although Google has yet to provide a specific date for the refresh. Google’s actual algorithm isn’t set to change, but this latest update is receiving a lot of attention, as it may indeed…

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The Customer Voice Offers Intelligence and Insights

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We spend a lot of time discussing the customer journey and the impact it has on the type of marketing assets a brand must create to communicate the value and benefits of a product or service. This communication needs to happen at just the right time along the “path to transaction”. One…

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