Google Voice for Small Businesses

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For small businesses, a landline is sometimes an afterthought in our digital-dependent world. But every company needs a central line, and in a fast-paced startup environment, traditional phone lines just don’t cut it anymore.

One Number to Rule Them All

Google Voice is a simplified, centralized place to organize all your voice and text files. Its plethora of features enable…

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Master the Email Campaign Game

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Email marketing is one of the best ways to get in front of your target audiences, and a successful email campaign can seriously boost your bottom line.

After you’ve gotten a prospect’s email address comes the tricky part: How do you get them to open and act upon your email messaging? Do these things! Every one of them!

Define Your Message

What is the purpose of your…

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Multicultural Marketing

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The breadth of your marketing plan can only stretch as far as your target audience. Understanding who your clients are (not just what they need) is vital for a successful marketing campaign.

The Multicultural Climb

In 2012, 35 top metropolitan areas saw a significant increase in the minority populations, all of which surpass the majority.

When presenting to a different…

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Avoiding A Social Nightmare

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Breaking news used to be dictated by radio, TV and newspapers. Today, thanks to the ferocity of Facebook and Twitter users, we know who is getting divorced, the verdict in a court case and TV show cliffhangers all within seconds of them happening.

The speed of digital word-of-mouth is astounding now that social media outlets have become the driving force behind information sharing and…

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Big Businesses Are Coming Out

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It’s June and, as with any month of awareness, big brands are capitalizing on the national conversation. This month, it’s gay pride. As with any hot-button issue, corporations must walk the line between what is popular versus what is appropriate. While some companies recently put a negative spotlight on gay and lesbian concerns, others hit the mark perfectly.

We’ve seen big names already…

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Going Local is a Plus for Business

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Feel like you finally got Facebook, Twitter, and LinkedIn down pat? Timelines updated, tweets go out daily, and profiles have been polished and fine-tuned? Think you’re done with updates and integration on your social campaigns? Haha, not even close.

The social media space is always on the brim of either something new or something changing. And this time, with over 100 million users (and…

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What Google Can’t See Can’t Hurt Me Right?

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Wrong. In the words of Google Wisdom:

"Make pages primarily for users, not for search engines."

Good words to live by when it comes to your website. Unfortunately we don’t live in an Internet where everyone follows the rules. For every white hat trick to boost organic ranking, there are several black hat techniques that ruin it for the rest of us.

Cloaking just…

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The Basics of Facebook’s IPO (In Plain English)

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With Apple’s stock on the continuous rise and Groupon’s stock showing below expected first earnings, the introduction of the Facebook IPO seems to have everyone wondering: what will happen when the world’s largest social network moves from serene Palo Alto to the busy trading floor of NYC?

On Monday the tech giant submitted its 150-page document to the SEC with a barrage of details about…

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The Switch From Media To Media … And Back Again

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In one hour the Earth travels 66,260 miles around the sun, 166 Volkswagen cars are made in Germany, your hair grows .0074 inches, and 12.5 million cans of Coca-Cola are consumed, and by the time you finish reading this blog you will have changed online medias at least twice.

On average young consumers switch between medias 27 times an hour, that’s a lot of back and forth between smart…

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Shut Up and Drive

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With smartphones now taking high-res photos and computer software creating increasingly complex files, don’t you wonder where all those bits will be stored in the long term?

If you’re an established photographer with a brimming library or a music sage with an iTunes collection that’ll play for 20 days straight, you know the necessity of an external hard drive. But if you don’t want to…

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