The Basics of Facebook’s IPO (In Plain English)

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With Apple’s stock on the continuous rise and Groupon’s stock showing below expected first earnings, the introduction of the Facebook IPO seems to have everyone wondering: what will happen when the world’s largest social network moves from serene Palo Alto to the busy trading floor of NYC?

On Monday the tech giant submitted its 150-page document to the SEC with a barrage of details about…

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The Switch From Media To Media … And Back Again

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In one hour the Earth travels 66,260 miles around the sun, 166 Volkswagen cars are made in Germany, your hair grows .0074 inches, and 12.5 million cans of Coca-Cola are consumed, and by the time you finish reading this blog you will have changed online medias at least twice.

On average young consumers switch between medias 27 times an hour, that’s a lot of back and forth between smart…

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Shut Up and Drive

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With smartphones now taking high-res photos and computer software creating increasingly complex files, don’t you wonder where all those bits will be stored in the long term?

If you’re an established photographer with a brimming library or a music sage with an iTunes collection that’ll play for 20 days straight, you know the necessity of an external hard drive. But if you don’t want to…

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The Penguin Effect

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In its longstanding battle with web spam, Google announced it is releasing a new search algorithm called Penguin. The new ‘rithm will be better at catching all those naughty websites who spam search results or purposely trick the system into giving them a higher search ranking.

Google’s algorithmic spam filters are Fort Knox to the general public. They have been using web spamming…

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