Why Is Wendy's Singing Pretzel Love Songs?

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In an age of ever-shrinking consumer attention spans, how complicated can your message be before you end up confusing your potential customers?

The recently launched pretzel bun campaign (a.k.a #pretzellovesongs) is a good case study in just how complicated marketing goals…

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What Is Content Development?

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Bill Gates’ famous 1996 statement “content is king” was both fortuitous and succinct. Today, businesses small and large understand that great storytelling, be it a straightforward, well-written blog (like the one you are reading right now) or a dynamic and engaging presentation of graphics and…

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Plastic Surgery and Social Media: Why It Works

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Doctors and a patient

Whether you’re marketing plastic surgery or some other niche in the healthcare industry, you’ll need a multi-layered approach; but one of the simplest (yet often overlooked) tactics is social media.

When polled by the American Society of Plastic Surgeons (ASPS), around half of the respondents…

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New Media Boosts Plastic Surgery Marketing

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Signet Interactive playbook

In 2013, more than $12 billion was spent on cosmetic procedures. People are investing in their appearance—so what are you doing to attract those people to your practice? Let’s nip/tuck to the point and look at how new media and digital advertising plays a role in the success of your practice.

Understanding…Continue Reading

Content and the Power of Great Storytelling

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Signet Interactive’s content team is especially excited about our June book drive to benefit Friends of the Houston Public Library. Each of us loves to read, and still remembers the very first books that…

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Oil & Gas Is a Young Man's Game

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There are a lot of harmful old wives’ tales ingrained in the energy industries. Let’s see if we can separate fact from falsehood:

• Fact: No one uses the internet in oil and gas. Sales are made based off of relationships.

• Fact: A tweet, Facebook or LinkedIn post isn’t going to sell…

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So What If Your Company’s Not Online?

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So what? That’s my favorite question. And, to narrow it down a bit, so what am I doing writing this blog? Well, what I’ve noticed in the B2B world, with a particular emphasis in oil and gas, is that business decisions are being made and companies are not using the right…

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Oil and Gas Credibility: You Talk the Talk. Do You Walk the Walk?

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In today’s oil and gas industry, when it comes to services and safety, it’s not enough to talk the talk; a company must show its potential clients, vendors and independent investors, as well as the communities where it builds and operates its rigs, that it walks the walk.

Credibility…

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Oil & Gas Marketing

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oil refinery

With the current oil and gas climate rapidly expanding in the wake of the shale boom, companies have to be ever more competitive to make sure they establish themselves as industry leaders. But their marketing tactics have yet to completely catch up with their business practices: The energy industry as a whole…

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Business Process Fails

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Proper marketing opens up a golden age of lead generation for many companies, with potential customers walking themselves directly to the digital doorsteps of businesses who lay breadcrumb trails online. But if a business isn’t internally prepared to field these new leads, they can easily turn into ex-leads.

No…Continue Reading

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