Brand Rivalries: Who Wins?

0 Comments

text

Brand rivalry is nothing new. The words “Pepsi” and “Coke” still have the power to set off an endless debate as to which tastes better, which is sweeter, which is better for cleaning a car battery, etc.…

Continue Reading

Marketing Practices for Better Returns

0 Comments

Way back in 1904, long before marketers concerned themselves with demand generation, marketing automation and Grumpy Cat memes, Frank Hutchinson Dukesmith wrote in the magazine Salesmanship: “A sale of any kind has four essential parts:…

Continue Reading

How to Measure Your ROI (Thar She Blows!)

0 Comments

Moby Dick eating a boat

For many business leaders, an accurate measurement of marketing effectiveness, commonly known as the return on investment (ROI), can be as elusive as that gargantuan leviathan in Herman Melville’s classic novel Moby Dick. Too many companies begin their hunt for…

Continue Reading

Marketing Automation Like a Demigod

0 Comments

Think of marketing automation as the Achilles of the Selling People Stuff World: a hulking demigod and veritable typhoon of a soldier ... with one hyper-exploitable weakness[1] just hanging out right there in front of Zeus and everyone.

Continue Reading

Demand Generation: Long-term Relationships Start with Attraction

0 Comments

text

The world is a cruel landscape of consistent competition. It’s full of riddles and mind games – and uncanny, brutal combat. This ever-battle quite often revolves around the fight for love, and brands know how hard winning the hearts of lads and lasses can really be. Which is why effective marketing campaigns and…

Continue Reading

Should You Attend SXSWi?

0 Comments

Image of SXSWi 2014 by Jenn Starr

South by Southwest Interactive happens this weekend. Whether you’re, “Woo!” or “Boo!” over it depends on whether you view it as a meeting of the minds where creativity flows smoother than Barry White’s voice, or as an overpriced, overhyped sideshow of buzzwords and boredom.

The…

Continue Reading

Outbound Links vs. Grumpy Cat: Getting a Grip on Facebook's Quality Control

0 Comments

batman slapping robin meme

Yep yep, Facebook’s still playing games. Remember this setback in…

Continue Reading

Standing Out in a Glutted Industry

0 Comments

text

Lawyers currently suffer from Emperor Penguin Syndrome. They’re always surrounded by their peers sporting smartly-cut suits, and there are so many of them they need to find a way to both stand out and stand out for years to come. I mean, you don’t really want orcas or walruses crashing the party.

Continue Reading

Legal Marketing: How Can SEO and PPC Help?

0 Comments

online marketing strategies for attorneys

Come on, it’s 2014. If you have a business without an online presence, you basically don’t exist. And if your online presence is lacking because your site doesn’t rank very highly, then the real title of this blog should…

Continue Reading

Google Ends Guest Blogging as SEO Tactic

0 Comments

calligraphy pen over typed word blog

Google does it again and announces another algorithm update; guest blogging will take the hit this time. Essentially, The Goog is putting an end to guest blogging as a way to gain links, and it’s penalizing websites who practice this sometimes-shady SEO tactic. This means…

Continue Reading

Get Social

Newsletter Sign Up