Important SEO Update: Yahoo Removes Referral Data

0 Comments

Yahoo has joined Google and announced it has moved to secure search by default. However, it is going a step further by stripping away referral site data as well.

So, not only will you not know which keywords your visitors used to find your site, but you won’t know which site they came from either, unless your site is secure and uses encryption.

This means marketers should see…

Continue Reading

Metrics Mayhem? Define KPIs that Actually Matter

0 Comments

Part 3 of a 3-part series.

dollar signs, people and upward arrows cut out of white paper

There’s a metric that can be defined for pretty much everything. There is some number somewhere that can support and validate any cause, and any smart but partially-informed employee…

Continue Reading

Softening the Beach for Traditional Media

0 Comments

Part 2 of a 3-part series.

paragliders at a beach

Social media has changed marketing forever, but your executives might still need a little coaching when it comes to why finding innovative ways to harness new media will help thicken that ever-important bottom line.

The most effective strategies for promoting…

Continue Reading

Marketers at War: New Media and Asymmetrical Marketing Strategies

0 Comments

Part 1 of a 3-part series.

hand grabbing for a fat wallet full of bills

There is no one marketing plan to rule them all. Certain traditional strategies are timeless in abstract form, but the execution has to be ever-evolving to keep pace with not just the here and now, but the up and coming.…

Continue Reading

Deal…or No Deal: How Deals Increase Sales

0 Comments

Part 3 of our 3-part holiday shopping series.

<< Read parts 1 and 2

People love money. The only thing they love more than money is saving money. As with consumerism in general, shoppers keep on getting savvier and smarter – and their demands reflect the growing trend toward…

Continue Reading

Omnipresence Sells More Presents

0 Comments

Part 2 of our 3-part holiday shopping series.
<< Read part 1

We started off with coordinated campaigns and shopping research, now we delve deeper into the mediums…


Continue Reading

Be Where They Are (Before They Get There)

0 Comments

Part 1 of our 3-part holiday shopping series.
Read part 2 >>

When your true love is marketing, numbers are the best gifts.

So, long before the first day of Christmas,…


Continue Reading

Facebook’s Egregious Reduction of Brand Reach: How to Deal

0 Comments

text

Signeteers have been working diligently to re-strategize each of our brand’s social media plans. Facebook recently made some changes (again), and this time, the changes make a big impact on brand pages – for worse.

The reaches for page posts have significantly declined. Facebook's algorithm…

Continue Reading

The Case for Creativity

0 Comments

light bulbs with one lit up to indicate creativity and innovation

Ads fail when the copy sucks, the audience is made to feel like a pack of drooling, simpering morons or the brand tries way, way too hard to seem relatable, revolutionary or – please excuse me while I choke on my own bile - edgy. That isn’t my biased…

Continue Reading

A Study in Opposites: Transactional vs. Relationship Marketing

0 Comments

Transactional vs. Relationship Marketing

Upon walking into any store worth its salt, you’re going to be greeted by an employee, probably asked by another employee if you need help, maybe be assisted to the register, and checked out while having a friendly chat with the cashier. By the time you’ve left the store you’ve potentially…

Continue Reading

Get Social

Newsletter Sign Up