How to Win Facebook without Spending Money

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Facebook changes, Facebook advertising tips

Here at Signet, our clients are very involved in our marketing efforts. And we encourage that. Ask us all the questions! We love that you are interested in what we do. But some of the most frequently asked questions have to do with our Facebook…





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Where We've Been, Where We're Going

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The Signet team is coming up in the world: we just turned two! But at this would-be tender age, we’re more than precocious – we’re downright mature. Scroll through to see our progression from being the newbie in town to hitting our awkward growth spurts to making our mark in the real world:

Day 1

October 2011: Signet Interactive is open for business with four…

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Signet Hits Major Milestones

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An incredible thank-you to our clients, partners and supporters for helping us make it to another anniversary! Signet Interactive started two years ago with just four employees working around a dining room table. Obviously, we’ve grown quite a bit since then. This year, our work has been recognized by two major, national marketing associations and we’ve established ourselves as a two-city enterprise,…

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Downloaded Apps vs. Used Apps

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Companies celebrate becoming the top-downloaded apps for good reason – it’s a pretty neat accomplishment to know so many users want to try out a new product. Not to mention the fact that it’s sterling advertising.

But just because the number of downloads starts ticking up doesn’t mean the app has fulfilled its destiny. Far from it. Now begins the task of encouraging folks to actually interact…

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Best Branded Apps

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Considering the ubiquity of mobile and web apps, it’s not surprising that many companies hope to promote their brand on these channels. A great idea for many different industries, but success in this arena hinges entirely on how well the end result makes life just a little better for your customers.

Whether through convenience, education, value – or even just plain fun – the best examples…

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It's Not All Fun and Games, Or Is It?

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Getting (and sometimes keeping) customers is a clever maze usually involving some sort of reward or incentive. Maybe it’s some freebies, discounts or exclusivity to a product that hasn’t launched yet. (Yes, we are talking to you, Apple fanboys.) Or maybe it’s just good old fashioned fun.

konami code image

Turning…

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Brief Summary of Google’s Updates

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Google launched its new Hummingbird algorithm on September 26, which specifically targets long search phrases in order to arrive at results that best match the intent of questions. It is meant to help provide the best answer, inspired by the growing popularity of voice inquiries.

What does this new Google algorithm mean for websites today?

Hopefully you have an online marketing…

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White Hat SEO: Just Plain Good Business Sense

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Buzzwords might varnish my brain with a thick and shiny veneer of not taking you seriously, but at least they suffer a comparatively milder fate than my opinion of businesses who build themselves up via black hat SEO:





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Latest and Greatest Google Updates

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Oh hey there, Google. Happy birthday today. Not your best interactive doodle to date (this one was), but we’ll let it slide because clearly you’ve been busy.

For anyone who hasn’t been paying attention to the internet this week, here’s what Google’s been up to lately:

Google Analytics Hides Keyword Data

Did…

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Signet at the HAAM Kickoff Event

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Austin, Texas, the Live Music Capital of the World, was filled with more than the average amount of tunes in the airwaves on Tuesday. The non-profit organization HAAM (Health Alliance for Austin Musicians) kicked off with music at 6am, at Whole Foods downtown, and bands played throughout Austin’s downtown area ‘til 2am.





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