Social Media Is Incriminating (And That’s a Good Thing!)

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The recent Steubenville, OH trial that convicted two teenage boys in the rape of a female classmate brought several serious matters to the national spotlight. It unveiled the dangers of underage drinking and the reprehensible conduct of bystanders and friends who refused to help the victim (some of them will be facing their own trials in the near future). But it also highlighted how simple it…

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Top 10 Social Media Tips for 2013

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Already engaging on social platforms? Still haven’t quite taken the plunge? Getting engaged on social networks is a branding must-have in this day and age, but it goes further than that. There are a lot of do’s and don’ts when it comes to strategy and engagement on varying social channels, but do not fear. Following these Top 10 Social Media Tips for 2013 will help you properly engage, follow best…

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Facebook Unveils Its Graph Search

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It’s been 8 years since Facebook began sharing our online world. At an event at its Menlo Park headquarters on January 15th, 2013, the social media company that coined the term “Facebook me” is shaking up the search world with its latest unveil: Graph Search.

Facebook goes head to head with Google. Perhaps one of its most ambitious products to date, Facebook is looking to grab a piece…

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Facebook Cover Photo Policy Changes

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Facebook might be announcing something big today at their Menlo Park event. Put aside the speculation of a “Facebook Phone” for a moment because the social media giant has made some discreet changes to its Terms of Use for Pages. Changes that could affect your brand if it’s not on your checklist.

Starting today (January 15th for those of you in space) brand pages will no longer be able…

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Avoiding A Social Nightmare

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Breaking news used to be dictated by radio, TV and newspapers. Today, thanks to the ferocity of Facebook and Twitter users, we know who is getting divorced, the verdict in a court case and TV show cliffhangers all within seconds of them happening.

The speed of digital word-of-mouth is astounding now that social media outlets have become the driving force behind information sharing and…

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Going Local is a Plus for Business

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Feel like you finally got Facebook, Twitter, and LinkedIn down pat? Timelines updated, tweets go out daily, and profiles have been polished and fine-tuned? Think you’re done with updates and integration on your social campaigns? Haha, not even close.

The social media space is always on the brim of either something new or something changing. And this time, with over 100 million users (and…

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The Basics of Facebook’s IPO (In Plain English)

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With Apple’s stock on the continuous rise and Groupon’s stock showing below expected first earnings, the introduction of the Facebook IPO seems to have everyone wondering: what will happen when the world’s largest social network moves from serene Palo Alto to the busy trading floor of NYC?

On Monday the tech giant submitted its 150-page document to the SEC with a barrage of details about…

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