What Is Content Development?

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Bill Gates’ famous 1996 statement “content is king” was both fortuitous and succinct. Today, businesses small and large understand that great storytelling, be it a straightforward, well-written blog (like the one you are reading right now) or a dynamic and engaging presentation of graphics and…

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Content and the Power of Great Storytelling

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Signet Interactive’s content team is especially excited about our June book drive to benefit Friends of the Houston Public Library. Each of us loves to read, and still remembers the very first books that…

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Marketing Practices for Better Returns

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Way back in 1904, long before marketers concerned themselves with demand generation, marketing automation and Grumpy Cat memes, Frank Hutchinson Dukesmith wrote in the magazine Salesmanship: “A sale of any kind has four essential parts:…

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How to Measure Your ROI (Thar She Blows!)

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How to Measure Your ROI

For many business leaders, an accurate measurement of marketing effectiveness, commonly known as the return on investment (ROI), can be as elusive as that gargantuan leviathan in Herman Melville’s classic novel Moby Dick. Too many companies begin their hunt for…

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