Brand Rivalry: Know Thy Enemy

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A picture of Gordon Gekko

Ah yes. Sun Tzu’s The Art of War, the Chinese military treatise made famous by the film Wall Street; supposedly, every cold-hearted, greed-is-good business owner reads it before bedtime and dreams about bottom lines. Business is war – and don’t forget it.…

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Celebrating Women's History Month: Meet Ashley Mathis

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A picture of…

Recent studies have made it clear that digital industry has a gender disparity problem. Men make up an overwhelming 60-70% of employees at giants like Google, Facebook and Yahoo, with few women, if any, in executive positions. With women across the globe earning 77% of what…

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Adán Medrano and Marketing Truly Texas Mexican

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(Author and chef Adán Medrano)

Houston chef Adán Medrano was recently named a finalist in the INDIEFAB Book of the Year Awards for his cookbook, Truly Texas Mexican: A Native Heritage in Recipes,…

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Celebrating Women's History Month: Meet Kristin Lanphier

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A picture of Kristin Lanphier

Recent studies have made it clear that digital industry has a gender disparity problem. Men make up an overwhelming 60-70% of employees at giants like Google, Facebook and Yahoo, with few women, if any, in executive positions. With women across the globe earning…

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Super Bowl Ads: Is It Worth It?

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Just before kickoff, play-by-play announcer Al Michaels solemnly predicted Sunday’s big game would be a “chess match.” In the final seconds of the fourth quarter, after the Seahawks effectively handed the championship over to the Patriots thanks to…

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The Future of Content Marketing

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A picture of a fish wrapped in newspaper

As a content writer, I’m highly sensitized to the temporal nature of my work. Maybe you’ve heard the expression, “Yesterday’s news is tomorrow’s fish and chips wrap.” So, when I am asked about the future of content marketing, I have to be sure I…

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Webtrends Analytics: Better Software for Better Reporting

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Webtrends Analytics

Make no mistake. The success of your business depends on how accurately you track the online activity of your website’s visitors. Having the right reporting tools in place to measure that activity helps you improve customer engagement, which in turn generates the leads that ultimately increase…

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Last Minute Holiday Marketing Campaigns: Giddy Up, Let's Go!

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A picture of a dog and a sleigh

Let's assume you began planning your holiday marketing strategy in August. Okay, forget that. Let's get real, and deal with the fact that the holidays are just around the corner and you probably need some guidance for launching a last-minute, but still effective marketing…

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Why Responsive Websites Are Beneficial to Your Business

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responsive websites

Multi-screen world? No kidding. Just look around and you will see countless people (i.e., potential customers) hunched over their smart phones and tablets. And it's safe to say they're hitting the back button any time they land on a website that isn't mobile-responsive.

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Why Is Wendy's Singing Pretzel Love Songs?

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In an age of ever-shrinking consumer attention spans, how complicated can your message be before you end up confusing your potential customers?

The recently launched pretzel bun campaign (a.k.a #pretzellovesongs) is a good case study in just how complicated marketing goals…

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