We Love Video

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Video is one of humanity’s most engaging…

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Three Steps to Sustainable Growth

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A picture of a tree being watered

Despite having bought, sold, started, advised, and managed a number of businesses over the years, I would describe myself as more of an accidental entrepreneur than a serial one. As a result of all of this accidental entrepreneurship, I have determined there are just three simple steps…

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Super Bowl Ads: Is It Worth It?

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Just before kickoff, play-by-play announcer Al Michaels solemnly predicted Sunday’s big game would be a “chess match.” In the final seconds of the fourth quarter, after the Seahawks effectively handed the championship over to the Patriots thanks to…

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The Future of Content Marketing

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A picture of a fish wrapped in newspaper

As a content writer, I’m highly sensitized to the temporal nature of my work. Maybe you’ve heard the expression, “Yesterday’s news is tomorrow’s fish and chips wrap.” So, when I am asked about the future of content marketing, I have to be sure I…

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Webtrends Analytics: Better Software for Better Reporting

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Webtrends Analytics

Make no mistake. The success of your business depends on how accurately you track the online activity of your website’s visitors. Having the right reporting tools in place to measure that activity helps you improve customer engagement, which in turn generates the leads that ultimately increase…

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A Tale of Two Holiday Bargain Days: Black Friday vs. Small Business Saturday

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The ol' Black Friday, she ain't what she used to be. Which is probably for the best. Alternatives "hot shopping days," such as …

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Last Minute Holiday Marketing Campaigns: Giddy Up, Let's Go!

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A picture of a dog and a sleigh

Let's assume you began planning your holiday marketing strategy in August. Okay, forget that. Let's get real, and deal with the fact that the holidays are just around the corner and you probably need some guidance for launching a last-minute, but still effective marketing…

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What Your Press Releases Are Doing for Your Business

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Press Release Baby

Press releases are fundamental to integrated marketing and public relations, but a surprising number of business owners and marketers fail to adequately measure the results of writing and pitching a release. In order to accurately measure the results of your media relations…

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Beer, Wings and Masks: How to Create Great Brand Campaigns

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Just before Halloween last week, I assembled The Dream Team (i.e. co-workers and friends) for a night of wings, beer and trivia at Pluckers. After we had settled into our bar stools, we noticed a group of costumed creatures parading around the establishment. Turns out, they were with beer brand Dos Equis and there to hand out swag. All you had to do was take a photo next to one of the models wearing…

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Why Responsive Websites Are Beneficial to Your Business

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responsive websites

Multi-screen world? No kidding. Just look around and you will see countless people (i.e., potential customers) hunched over their smart phones and tablets. And it's safe to say they're hitting the back button any time they land on a website that isn't mobile-responsive.

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