How to Make a Site Mobile Friendly

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A picture of a smart phone

If you haven't noticed already, Google is doing something rather drastic. They are gating web sites that have…

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Video Marketing Lessons from a Fantasy Football Legend

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Photo of Billy Paige Squire

The best digital content marketing – be it video, infographic or blog – is what we call “snackable” content. That is, it’s instantaneously appealing, and can be taken in quickly and shared easily.

At the beginning of the 2014 NFL Football season, we launched…

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Lessons Learned from Indie Media

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Meredith's collection of zines.

Some pieces from Meredith's collection of zines, an example of indie media.

Oh. Look. Another commercial with a doofus husband flooding the house because he doesn’t know how a dishwasher works. Change the channel. Oh. Hey. Look. Another sitcom single…

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Email Marketing Strategies for Your Brand

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In this day and age of information overload, one of the biggest challenges businesses face is how to retain a customer’s attention after making initial contact. Email campaigns are a great way to show interested prospects and returning customers more of what your company is up to and increase direct…

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The Importance of Tracking Inbound Leads

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Blog of Tracking Inbound Links

A surprising number of businesses have no clue how many leads are produced in a given month, let alone if they closed. And that’s awful! To increase revenue, it is vital that a business track all incoming leads and record which of those leads did or did not close.

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Brand Loyalty As Exceptional As Man Thighs

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Sky’s out, thighs out. If you’ve heard of the radical shorts company known as Chubbies, you’ve heard this mantra before. If you haven’t, look them up. They’re nothing short of amazing (pun probably intended).

There are a lot of reasons Chubbies currently reigns over other rookie brands, and the best part…

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Customer Lifetime Value

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Blog of Customer Lifetime Loyalty

Few buzzwords in the marketing world can compete with the level of mystification that CLV creates. I’m here to help break it down for you, because this is an important part of business longevity. CLV, or customer lifetime value, is the total worth…

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What the New iPhone 6 Means for Web Design

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Unless you are living under a rock that is buried under a slightly larger rock, you have heard that Apple has released the iPhone 6. New, major smart phone releases make people like me, someone who makes his living in the web development and design space, both excited and nervous.

Why do I get so excited? Because I love new toys. (Who doesn’t?) But I also get nervous, because I never…

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Search Engine Marketing Tactics

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searching girl

By 2015, Internet advertising will make up nearly 25% of the entire ad market. Search marketing, mainly comprised of pay-per-click (PPC) advertising and search engine optimization (SEO), is a key component of said Internet advertising. In fact, according to the online marketing community…

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What’s Up, Yo?

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What Is Yo?

Photo of Yo homescreen

Having completed its first round of funding, this seemingly innocuous one-word messaging app, valued by investors at $10 million, has jumped up the ranks of the iOS and Android app stores and quickly become the fastest way to send a salutation to one another. It seems like…

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