Where to Position Assets: Customer Journey Mapping

0 Comments

text

Summer is the time for road trips. You open up your map and route your course. But, as exciting as the destination may be, it’s the stops and experiences, both planned and unexpected, that…

Continue Reading

Driving Traffic to Your Videos

0 Comments

text

Why is video marketing so undeniably popular? Studies confirm that video ads have the highest click-through rates of all digital ad formats and more than half of consumers report that…

Continue Reading

The Elements of Video Marketing to Accelerate the Shareability of Your Brand

0 Comments

text

Are you an executive producer? YES. You can be. Your brand must produce compelling content that is designed for each stage of the customer journey. Video marketing is now one of the top three most effective social media marketing tactics and has gained popularity because of the enhanced…

Continue Reading

The Mobile Customer Journey

0 Comments

text

Continue Reading

Where’d All The Money Go?

0 Comments

text

It’s April and that means the sun if finally shining, the pollen is getting worse by the day, and it is tax season! (At least one out of the three was positive!) Have you ever received your W2 from your employer and said to yourself, “Where’d my money go?!”

Understanding…

Continue Reading

Don’t Tell Me You’re Different – Show Me: A Case Study in Creative Trade Show Marketing

0 Comments

text

If you have been in marketing long enough, you’ve had a few curve balls thrown at you. In March of this year, Signet engaged with a new client who had a clear and present priority – a trade show in three weeks! Yep, three weeks. The question quickly became, “How do we execute this…

Continue Reading

The Ultimate KPI Cheat Sheet for Profitability

0 Comments

text

Every (prosperous) business has metrics for success. They are critical for communicating the defined “standards of excellence” across the board - from the chief executive to the newest team member. If you think about it for a minute, you probably have some Key Performance Indicators (KPI)…

Continue Reading

The Power of Language

0 Comments

Image showing variety of language

Language has the power to shape our culture. Consumers and clients judge a brand by the words a brand chooses to communicate its values, differentiators and offers. It’s the crux of any marketing or advertising campaign. Even the lack of words can say absolutely everything you…

Continue Reading

Get Social

Newsletter Sign Up