Why Responsive Websites Are Beneficial to Your Business

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responsive websites

Multi-screen world? No kidding. Just look around and you will see countless people (i.e., potential customers) hunched over their smart phones and tablets. And it's safe to say they're hitting the back button any time they land on a website that isn't mobile-responsive.

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Marketing Budgets That Make Sense

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Budget

Around August or September, when talks about preparing for the coming year should begin, is when you need to begin a preliminary budget that shows how much you want to allocate toward marketing. But without a solid idea of what you hope to accomplish as a business, you won't be able to budget effectively…

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Why Is Wendy's Singing Pretzel Love Songs?

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In an age of ever-shrinking consumer attention spans, how complicated can your message be before you end up confusing your potential customers?

The recently launched pretzel bun campaign (a.k.a #pretzellovesongs) is a good case study in just how complicated marketing goals…

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Brand Rivalries: Who Wins?

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Brand rivalry is nothing new. The words "Pepsi" and "Coke" still have the power to set off an endless debate as to which tastes better, which is sweeter, which is better for cleaning a car battery, etc.…

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