Posted by Joelle Eid on Mar 17, 2015
Posted by Joelle Eid on Nov 11, 2014
Press releases are fundamental to integrated marketing and public relations, but a surprising number of business owners and marketers fail to adequately measure the results of writing and pitching a release. In order to accurately measure the results of your media relations…Continue Reading
Posted by Joelle Eid on Oct 20, 2014
It's been a year or so since Facebook started limiting the reach of Page posts, and if you haven't made a change in your strategy to accommodate it since then, we need to talk. Low reach means a very small (and we mean as low as two percent) number of people are seeing your posts, which not only means…Continue Reading
Posted by Joelle Eid on Dec 12, 2013
Signeteers have been working diligently to re-strategize each of our brand's social media plans. Facebook recently made some changes (again), and this time, the changes make a big impact on brand pages - for worse.
The reaches for page posts have significantly declined. Facebook's algorithm…Continue Reading
Posted by Joelle Eid on Nov 05, 2013
Here at Signet, our clients are very involved in our marketing efforts. And we encourage that. Ask us all the questions! We love that you are interested in what we do. But some of the most frequently asked questions have to do with our Facebook…
Posted by Joelle Eid on Aug 27, 2013
If you're in this industry, you understand the value of networking, which is why I accept almost all LinkedIn invitations. After all, every connection could be a potential lead.
But a hot topic these days has been harassment on LinkedIn, and how the network is doing very little to prevent it. Sure, there's a lot to say about most LinkedIn interaction being a little on the creepy…Continue Reading
Posted by Joelle Eid on Jul 23, 2013
2014 Update: Good Dog Hot Dog's brick and mortar is now open, James Coney Island is now JCI Grill (something we still find puzzling) and Houston Chefs and Show Dog Series is not happening this year.
Here at Signet, we're as American as it gets when it comes to hot dogs. And when we learned that July 23 is National Hot Dog Day, we started preparing for the big day almost…Continue Reading
Posted by Joelle Eid on Jul 18, 2013
"Great people who do great things." That's one way our director of brand strategy, Jenn Starr, describes the American Marketing Association. And really, this is the simplest way to put it.
Over the last few months, AMA Austin has become one of Signet's favorite pals, and it all happened when the organization's now vice president,…Continue Reading
Posted by Joelle Eid on Jun 25, 2013
Engagement. Look at that word, can't even read it without feeling like a condescending social media "guru." But for real, let's talk about this. If any of my clients had superb social media engagement going on, they wouldn't need much of my help. Poor engagement truly is the source…Continue Reading