Be Where They Are (Before They Get There)

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Part 1 of our 3-part holiday shopping series.
Read part 2 >>

When your true love is marketing, numbers are the best gifts.

So, long before the first day of Christmas,…


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Latest and Greatest Google Updates

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Oh hey there, Google. Happy birthday today. Not your best interactive doodle to date (this one was), but we’ll let it slide because clearly you’ve been busy.

For anyone who hasn’t been paying attention to the internet this week, here’s what Google’s been up to lately:

Google Analytics Hides Keyword Data

Did…

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Google Glass: Revolutionary or Just Evolutionary?

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For the past week, Google has been running their #IfIHadGlass contest, in which consumers explain why they deserve to be one of the first to purchase Glass (price tag: $1500). The contest has certainly stirred public anticipation of the product, and we’re as curious as you to know just how great Glass will be - in real life.

So it got us thinking: Revolutionary, life-changing product...…

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The Champion of Experience Marketing

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Every time a customer interacts with your brand, they have an experience with it. Making the experience extraordinary is essential to creating “shareability” beyond the moment.

In the afterglow of this year’s Super Bowl, we took a look at the marketing playbook of the National Football League. When it comes to the NFL, the scope and intensity of fan loyalty is awe-inspiring. People of all…

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Communication Strategy That Will Set You Free

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Your communication strategy establishes the most imperative connection you have to your audience. Be mediocre about it and you’ll be shackled with unspoken labels like “out of touch,” “spammy,” “self-absorbed” or “same old, same old.” Falling into the predictability of mediocrity is hard to get out from under.

The way you act and communicate with your customers should be planned out -…

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