What’s Up, Yo?

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What Is Yo?

Photo of Yo homescreen

Having completed its first round of funding, this seemingly innocuous one-word messaging app, valued by investors at $10 million, has jumped up the ranks of the iOS and Android app stores and quickly become the fastest way to send a salutation to one another. It seems like…

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The Social Business of the World Cup Soccer Game

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The World Cup truly has become a global event bringing together a level of sportsmanship and social interaction not seen since the Olympics.

Fans are turning to their phones and computer screens to capture the pride and intensity surrounding each game. Twitter, the unofficial social channel of the FIFA World Cup, has created a campaign that features hashtags, scoreboards, schedules, team…

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Demand Generation: Long-term Relationships Start with Attraction

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The world is a cruel landscape of consistent competition. It’s full of riddles and mind games – and uncanny, brutal combat. This ever-battle quite often revolves around the fight for love, and brands know how hard winning the hearts of lads and lasses can really be. Which is why effective marketing campaigns and…

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Marketers at War: New Media and Asymmetrical Marketing Strategies

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Part 1 of a 3-part series.

hand grabbing for a fat wallet full of bills

There is no one marketing plan to rule them all. Certain traditional strategies are timeless in abstract form, but the execution has to be ever-evolving to keep pace with not just the here and now, but the up and coming.…

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Omnipresence Sells More Presents

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Part 2 of our 3-part holiday shopping series.
<< Read part 1

We started off with coordinated campaigns and shopping research, now we delve deeper into the mediums…


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A Study in Opposites: Transactional vs. Relationship Marketing

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Transactional vs. Relationship Marketing

Upon walking into any store worth its salt, you’re going to be greeted by an employee, probably asked by another employee if you need help, maybe be assisted to the register, and checked out while having a friendly chat with the cashier. By the time you’ve left the store you’ve potentially…

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It's Not All Fun and Games, Or Is It?

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Getting (and sometimes keeping) customers is a clever maze usually involving some sort of reward or incentive. Maybe it’s some freebies, discounts or exclusivity to a product that hasn’t launched yet. (Yes, we are talking to you, Apple fanboys.) Or maybe it’s just good old fashioned fun.

konami code image

Turning…

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The Retina Display Revolution

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Have you ever taken the time to look at the ascender of the letter “H”, or maybe the anther of a flower on a screen? Lots of people have. When you get up close and personal with these small details, beauty and crispness matter.





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