Search Engine Marketing Tactics

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By 2015, Internet advertising will make up nearly 25% of the entire ad market. Search marketing, mainly comprised of pay-per-click (PPC) advertising and search engine optimization (SEO), is a key component of said Internet advertising. In fact, according to the online marketing community…

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Legal Marketing: How Can SEO and PPC Help?

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online marketing strategies for attorneys

Come on, it’s 2014. If you have a business without an online presence, you basically don’t exist. And if your online presence is lacking because your site doesn’t rank very highly, then the real title of this blog should…

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Google Ends Guest Blogging as SEO Tactic

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Google does it again and announces another algorithm update; guest blogging will take the hit this time. Essentially, The Goog is putting an end to guest blogging as a way to gain links, and it’s penalizing websites who practice this sometimes-shady SEO tactic. This means…

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Important SEO Update: Yahoo Removes Referral Data

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Yahoo has joined Google and announced it has moved to secure search by default. However, it is going a step further by stripping away referral site data as well.

So, not only will you not know which keywords your visitors used to find your site, but you won’t know which site they came from either, unless your site is secure and uses encryption.

This means marketers should see…

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Brief Summary of Google’s Updates

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Google launched its new Hummingbird algorithm on September 26, which specifically targets long search phrases in order to arrive at results that best match the intent of questions. It is meant to help provide the best answer, inspired by the growing popularity of voice inquiries.

What does this new Google algorithm mean for websites today?

Hopefully you have an online marketing…

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Highlights from Hero PPC Conference

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One of the main things I took away from Hanapin Marketing's PPC-only conference in Austin, Texas was that PPC is roughly 50% organization and another 50% preparation. As someone who craves affirmation in all things professional, these were statistics I already knew but needed to have reiterated to me by seasoned professionals. To that…

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