Search Engine Marketing Tactics

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searching girl

By 2015, Internet advertising will make up nearly 25% of the entire ad market. Search marketing, mainly comprised of pay-per-click (PPC) advertising and search engine optimization (SEO), is a key component of said Internet advertising. In fact, according to the online marketing community…

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What’s Up, Yo?

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What Is Yo?

Photo of Yo homescreen

Having completed its first round of funding, this seemingly innocuous one-word messaging app, valued by investors at $10 million, has jumped up the ranks of the iOS and Android app stores and quickly become the fastest way to send a salutation to one another. It seems like…

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Marketing Budgets That Make Sense

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Budget

Around August or September, when talks about preparing for the coming year should begin, is when you need to begin a preliminary budget that shows how much you want to allocate toward marketing. But without a solid idea of what you hope to accomplish as a business, you won’t be able to budget effectively…

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Why Developers and Marketers Should Be in the Same Room

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Developer SEO Team

This is the first of many articles about the intricacies behind web-development/design and SEO – two fields that are commonly segregated in many businesses today, but shouldn't be. This is where I make my case that they are more linked than you…

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Hyper Targeting Your Audience with Online Advertising

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Hyper Targeting an Online Audience

A few years ago, digital ads operated pretty much like TV ads: Put one up on a certain network at a certain time, and hope enough of the right people saw it. Now, digital ads are much more sophisticated. They can target your ad down…

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What Type of Online Advertising Is Right for You?

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Online advertising comes in two main packages, search and display, and each of these accomplishes something different. Some companies require both, some need only one or the other, and a very few companies honestly wouldn’t benefit much from either. What many companies have in common is that they have no idea how to determine which ad type or combination they need. Choosing the most effective…

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The Social Business of the World Cup Soccer Game

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The World Cup truly has become a global event bringing together a level of sportsmanship and social interaction not seen since the Olympics.

Fans are turning to their phones and computer screens to capture the pride and intensity surrounding each game. Twitter, the unofficial social channel of the FIFA World Cup, has created a campaign that features hashtags, scoreboards, schedules, team…

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Why Is Wendy's Singing Pretzel Love Songs?

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text

In an age of ever-shrinking consumer attention spans, how complicated can your message be before you end up confusing your potential customers?

The recently launched pretzel bun campaign (a.k.a #pretzellovesongs) is a good case study in just how complicated marketing goals…

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What Is Content Development?

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Bill Gates’ famous 1996 statement “content is king” was both fortuitous and succinct. Today, businesses small and large understand that great storytelling, be it a straightforward, well-written blog (like the one you are reading right now) or a dynamic and engaging presentation of graphics and…

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Plastic Surgery and Social Media: Why It Works

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Doctors and a patient

Whether you’re marketing plastic surgery or some other niche in the healthcare industry, you’ll need a multi-layered approach; but one of the simplest (yet often overlooked) tactics is social media.

When polled by the American Society of Plastic Surgeons (ASPS), around half of the respondents…

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