We Love Video

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Video is one of humanity‚Äôs most engaging…

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A Tale of Two Holiday Bargain Days: Black Friday vs. Small Business Saturday

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The ol' Black Friday, she ain't what she used to be. Which is probably for the best. Alternatives "hot shopping days," such as …

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Lessons Learned from Indie Media

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Meredith's collection of zines.

Some pieces from Meredith's collection of zines, an example of indie media.

Oh. Look. Another commercial with a doofus husband flooding the house because he doesn't know how a dishwasher works. Change the channel. Oh. Hey. Look. Another sitcom single…

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Marketing Automation Like a Demigod

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Think of marketing automation as the Achilles of the Selling People Stuff World: a hulking demigod and veritable typhoon of a soldier ... with one hyper-exploitable weakness[1] just hanging out right there in front of Zeus and everyone.

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Should You Attend SXSWi?

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Image of SXSWi 2014 by Jenn Starr

South by Southwest Interactive happens this weekend. Whether you're, "Woo!" or "Boo!" over it depends on whether you view it as a meeting of the minds where creativity flows smoother than Barry White's voice, or as an overpriced, overhyped sideshow of buzzwords and boredom.

The…

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Standing Out in a Glutted Industry

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text

Lawyers currently suffer from Emperor Penguin Syndrome. They're always surrounded by their peers sporting smartly-cut suits, and there are so many of them they need to find a way to both stand out and stand out for years to come. I mean, you don't really want orcas or walruses crashing the party.

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Softening the Beach for Traditional Media

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Part 2 of a 3-part series.

paragliders at a beach

Social media has changed marketing forever, but your executives might still need a little coaching when it comes to why finding innovative ways to harness new media will help thicken that ever-important bottom line.

The most effective strategies for promoting…

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Deal or No Deal: How Deals Increase Sales

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Part 3 of our 3-part holiday shopping series.

<< Read parts 1 and 2

People love money. The only thing they love more than money is saving money. As with consumerism in general, shoppers keep on getting savvier and smarter - and their demands reflect the growing trend toward…

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The Case for Creativity

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light bulbs with one lit up to indicate creativity and innovation

Ads fail when the copy sucks, the audience is made to feel like a pack of drooling, simpering morons or the brand tries way, way too hard to seem relatable, revolutionary or - please excuse me while I choke on my own bile - edgy. That isn't my biased…

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Downloaded Apps vs. Used Apps

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Companies celebrate becoming the top-downloaded apps for good reason - it's a pretty neat accomplishment to know so many users want to try out a new product. Not to mention the fact that it's sterling advertising.

But just because the number of downloads starts ticking up doesn't mean the app has fulfilled its destiny. Far from it. Now begins the task of encouraging folks to actually interact…

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