Beer, Wings and Masks: How to Create Great Brand Campaigns

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Just before Halloween last week, I assembled The Dream Team (i.e. co-workers and friends) for a night of wings, beer and trivia at Pluckers. After we had settled into our bar stools, we noticed a group of costumed creatures parading around the establishment. Turns out, they were with beer brand Dos Equis and there to hand out swag. All you had to do was take a photo next to one of the models wearing…

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Video Marketing Lessons from a Fantasy Football Legend

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Photo of Billy Paige Squire

The best digital content marketing - be it video, infographic or blog - is what we call "snackable" content. That is, it's instantaneously appealing, and can be taken in quickly and shared easily.

At the beginning of the 2014 NFL Football season, we launched…

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