Beer, Wings and Masks: How to Create Great Brand Campaigns

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Just before Halloween last week, I assembled The Dream Team (i.e. co-workers and friends) for a night of wings, beer and trivia at Pluckers. After we had settled into our bar stools, we noticed a group of costumed creatures parading around the establishment. Turns out, they were with beer brand Dos Equis and there to hand out swag. All you had to do was take a photo next to one of the models wearing…

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The Importance of Tracking Inbound Leads

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Blog of Tracking Inbound Links

A surprising number of businesses have no clue how many leads are produced in a given month, let alone if they closed. And that's awful! To increase revenue, it is vital that a business track all incoming leads and record which of those leads did or did not close.

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Brand Loyalty As Exceptional As Man Thighs

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Sky's out, thighs out. If you've heard of the radical shorts company known as Chubbies, you've heard this mantra before. If you haven't, look them up. They're nothing short of amazing (pun probably intended).

There are a lot of reasons Chubbies currently reigns over other rookie brands, and the best part…

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Business Process Fails

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Proper marketing opens up a golden age of lead generation for many companies, with potential customers walking themselves directly to the digital doorsteps of businesses who lay breadcrumb trails online. But if a business isn't internally prepared to field these new leads, they can easily turn into ex-leads.

No…Continue Reading

Brand Rivalries: Who Wins?

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Brand rivalry is nothing new. The words "Pepsi" and "Coke" still have the power to set off an endless debate as to which tastes better, which is sweeter, which is better for cleaning a car battery, etc.…

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Change Your Traffic Can Believe In

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Storefront displays are supposed to make people look

Whether your business is a retail shop or a service-oriented website, how often do your best customers visit? How often do you visit your favorite store or website? If you're not hitting up Target at least a few times a month, you at least have…

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Google+: A Means to an Advertising End

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Why does Google+ matter? Do businesses even use it? It's been several days since Google I/O announced a refresh of their often-overlooked social platform. But as the oft-neglected social network turns two this year, it has many people wondering if this move will finally prove Google's successful attempt to join the ranks of Facebook and Twitter...or if will ultimately go the way of MySpace and Orkut.

What's…Continue Reading

Brand Extension Basics

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Extending your brand into new platforms, product lines and "spheres of influence" leverages the market power of your brand's name in order to extend the reach of sales opportunities. An extension can give you a built-in advantage because consumers are already acquainted with your brand's name and values. Gaining reach for extensions costs less, and they usually create significant market momentum…

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Top 10 Brand Management Tips for 2013

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Planning and executing website launches, email blasts, social campaigns and everything in between is a lot of fun (or at least, we think so!) - however, there are lots of variables that can delay campaign progress. Busy clients, limited communication, missing marketing materials or email overload can add pressure to launching a campaign. At Signet, our brand managers take charge to ensure projects…

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Communication Strategy That Will Set You Free

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Your communication strategy establishes the most imperative connection you have to your audience. Be mediocre about it and you'll be shackled with unspoken labels like "out of touch," "spammy," "self-absorbed" or "same old, same old." Falling into the predictability of mediocrity is hard to get out from under.

The way you act and communicate with your customers should be planned out -…

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