Friends First, Brands Second: Facebook Updates Its Algorithm

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A picture of the Facebook News Feed

Admit it. There are times when you log onto Facebook, take a look at your News Feed, and ask yourself, “What’s all this?” For many users the News Feed is cluttered with ads for services they don't need, posts by "friends" they never speak to, and links to topics…

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The Future of Content Marketing

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A picture of a fish wrapped in newspaper

As a content writer, I’m highly sensitized to the temporal nature of my work. Maybe you’ve heard the expression, “Yesterday’s news is tomorrow’s fish and chips wrap.” So, when I am asked about the future of content marketing, I have to be sure I…

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Video Marketing Lessons from a Fantasy Football Legend

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Photo of Billy Paige Squire

The best digital content marketing - be it video, infographic or blog - is what we call "snackable" content. That is, it's instantaneously appealing, and can be taken in quickly and shared easily.

At the beginning of the 2014 NFL Football season, we launched…

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What Is Content Development?

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Bill Gates' famous 1996 statement "content is king" was both fortuitous and succinct. Today, businesses small and large understand that great storytelling, be it a straightforward, well-written blog (like the one you are reading right now) or a dynamic and engaging presentation of graphics and…

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Content and the Power of Great Storytelling

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Signet Interactive's content team is especially excited about our June book drive to benefit Friends of the Houston Public Library. Each of us loves to read, and still remembers the very first books that…

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Outbound Links vs. Grumpy Cat: Getting a Grip on Facebook's Quality Control

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batman slapping robin meme

Yep yep, Facebook's still playing games. Remember this setback in…

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I Hate Buzzwords

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"Holistically applying best practices to your logistics can really enhance your ROI and ensure greater sustainability. This means greater social media engagement for greater visibility. Content is king, after all! And don't forget how important your personal brand is to your overall success! This infographic explains how it all fits together. Maybe it'll go viral!"

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The Importance of Social Media Engagement and What This Means to Your Cat

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Engagement. Look at that word, can't even read it without feeling like a condescending social media "guru." But for real, let's talk about this. If any of my clients had superb social media engagement going on, they wouldn't need much of my help. Poor engagement truly is the source…

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Help Me! I'm Trying to Be Human

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Developing Meaningful, Engaging Conversations in a Social Media World

We are all sick of hearing it: social media is about engaging people and having meaningful conversations. More often than not, brands struggle to fully understand what that means. Engagement is more than a like, and conversation is more than a comment. Start socializing online more like a human…

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Communication Strategy That Will Set You Free

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Your communication strategy establishes the most imperative connection you have to your audience. Be mediocre about it and you'll be shackled with unspoken labels like "out of touch," "spammy," "self-absorbed" or "same old, same old." Falling into the predictability of mediocrity is hard to get out from under.

The way you act and communicate with your customers should be planned out -…

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