Should You Attend SXSWi?

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Image of SXSWi 2014 by Jenn Starr

South by Southwest Interactive happens this weekend. Whether you're, "Woo!" or "Boo!" over it depends on whether you view it as a meeting of the minds where creativity flows smoother than Barry White's voice, or as an overpriced, overhyped sideshow of buzzwords and boredom.

The…

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Signet at the HAAM Kickoff Event

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Austin, Texas, the Live Music Capital of the World, was filled with more than the average amount of tunes in the airwaves on Tuesday. The non-profit organization HAAM (Health Alliance for Austin Musicians) kicked off with music at 6am, at Whole Foods downtown, and bands played throughout Austin's downtown area 'til 2am.





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It's National Hot Dog Day, and We're All About H-Town's H-Dogs

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2014 Update: Good Dog Hot Dog's brick and mortar is now open, James Coney Island is now JCI Grill (something we still find puzzling) and Houston Chefs and Show Dog Series is not happening this year.

Here at Signet, we're as American as it gets when it comes to hot dogs. And when we learned that July 23 is National Hot Dog Day, we started preparing for the big day almost…

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AMA Austin Elects One of Our Own as Chapter Vice President

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"Great people who do great things." That's one way our director of brand strategy, Jenn Starr, describes the American Marketing Association. And really, this is the simplest way to put it.

Over the last few months, AMA Austin has become one of Signet's favorite pals, and it all happened when the organization's now vice president,…

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SXSW Interactive: Where to Eat and Drink

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Read pt. 2 of the SXSW Survival Guide

South by Southwest is intense. It's a lot of walking, planning, socializing and nonstop mental stimulation all at once. When you need a breather and your stomach's growling at you, don't hurry through lunch or dinner…

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SXSW Interactive: What to Expect

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Read pt. 1 of the SXSW Survival Guide

Whether it's your first year or your tenth, it is really exciting walking up to the Austin Convention Center to pick up your badge. Seeing the telltale SXSW banners hanging from the building is enough to set anyone's…

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SXSW Interactive: What to Bring

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Whoo! South by Southwest Interactive starts this Friday, March 8! We are spectacularly excited, and will have a few Signet reps scattered in the crowd. Follow us on Twitter to keep up with what we're learning, who we're meeting and what sort of nonsense we can get ourselves into over a five day period in Austin.…

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