Friends First, Brands Second: Facebook Updates Its Algorithm

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A picture of the Facebook News Feed

Admit it. There are times when you log onto Facebook, take a look at your News Feed, and ask yourself, “What’s all this?” For many users the News Feed is cluttered with ads for services they don't need, posts by "friends" they never speak to, and links to topics…

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Celebrating Women's History Month: Meet Ashley Mathis

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A picture of…

Recent studies have made it clear that digital industry has a gender disparity problem. Men make up an overwhelming 60-70% of employees at giants like Google, Facebook and Yahoo, with few women, if any, in executive positions. With women across the globe earning 77% of what…

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Celebrating Women's History Month: Meet Kristin Lanphier

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A picture of Kristin Lanphier

Recent studies have made it clear that digital industry has a gender disparity problem. Men make up an overwhelming 60-70% of employees at giants like Google, Facebook and Yahoo, with few women, if any, in executive positions. With women across the globe earning…

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Webtrends Analytics: Better Software for Better Reporting

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Webtrends Analytics

Make no mistake. The success of your business depends on how accurately you track the online activity of your website’s visitors. Having the right reporting tools in place to measure that activity helps you improve customer engagement, which in turn generates the leads that ultimately increase…

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Last Minute Holiday Marketing Campaigns: Giddy Up, Let's Go!

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A picture of a dog and a sleigh

Let's assume you began planning your holiday marketing strategy in August. Okay, forget that. Let's get real, and deal with the fact that the holidays are just around the corner and you probably need some guidance for launching a last-minute, but still effective marketing…

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What Your Press Releases Are Doing for Your Business

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Press Release Baby

Press releases are fundamental to integrated marketing and public relations, but a surprising number of business owners and marketers fail to adequately measure the results of writing and pitching a release. In order to accurately measure the results of your media relations…

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Beer, Wings and Masks: How to Create Great Brand Campaigns

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Just before Halloween last week, I assembled The Dream Team (i.e. co-workers and friends) for a night of wings, beer and trivia at Pluckers. After we had settled into our bar stools, we noticed a group of costumed creatures parading around the establishment. Turns out, they were with beer brand Dos Equis and there to hand out swag. All you had to do was take a photo next to one of the models wearing…

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Why Responsive Websites Are Beneficial to Your Business

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responsive websites

Multi-screen world? No kidding. Just look around and you will see countless people (i.e., potential customers) hunched over their smart phones and tablets. And it's safe to say they're hitting the back button any time they land on a website that isn't mobile-responsive.

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Using Facebook To Reach Your Audience

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It's been a year or so since Facebook started limiting the reach of Page posts, and if you haven't made a change in your strategy to accommodate it since then, we need to talk. Low reach means a very small (and we mean as low as two percent) number of people are seeing your posts, which not only means…

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How to Make a Site Mobile Friendly

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A picture of a smart phone

If you haven't noticed already, Google is doing something rather drastic. They are gating web sites that have…

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