Can HTTPS Improve Search Engine Placement?

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A picture of an HTTPS URL

Ask any SEO-savvy person what affects a website's ranking on Google, and they'll tell you hundreds of factors go into it. And hey, with so many different factors influencing your site's search engine ranking, why not add one more? Forget keywords (if you haven't already!), the latest…

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Why Developers and Marketers Should Be in the Same Room

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Developer SEO Team

This is the first of many articles about the intricacies behind web-development/design and SEO - two fields that are commonly segregated in many businesses today, but shouldn't be. This is where I make my case that they are more linked than you…

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Legal Marketing: How Can SEO and PPC Help?

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online marketing strategies for attorneys

Come on, it's 2014. If you have a business without an online presence, you basically don't exist. And if your online presence is lacking because your site doesn't rank very highly, then the real title of this blog should…

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Google Ends Guest Blogging as SEO Tactic

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calligraphy pen over typed word blog

Google does it again and announces another algorithm update; guest blogging will take the hit this time. Essentially, The Goog is putting an end to guest blogging as a way to gain links, and it's penalizing websites who practice this sometimes-shady SEO tactic. This means…

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Important SEO Update: Yahoo Removes Referral Data

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Yahoo has joined Google and announced it has moved to secure search by default. However, it is going a step further by stripping away referral site data as well.

So, not only will you not know which keywords your visitors used to find your site, but you won't know which site they came from either, unless your site is secure and uses encryption.

This means marketers should see…

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White Hat SEO: Just Plain Good Business Sense

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Buzzwords might varnish my brain with a thick and shiny veneer of not taking you seriously, but at least they suffer a comparatively milder fate than my opinion of businesses who build themselves up via black hat SEO:





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Google+: A Means to an Advertising End

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Why does Google+ matter? Do businesses even use it? It's been several days since Google I/O announced a refresh of their often-overlooked social platform. But as the oft-neglected social network turns two this year, it has many people wondering if this move will finally prove Google's successful attempt to join the ranks of Facebook and Twitter...or if will ultimately go the way of MySpace and Orkut.

What's…Continue Reading

Penguin: What You Need to Know about 2.0

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Penguin Crowd

On Wednesday, Google let loose another major, spam-fighting, digital superhero: Penguin 2.0. The next-generation search algorithm targets various forms of webspam and black hat tricks, and pays much more attention to a website's subpages than

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What Google Can't See Can't Hurt Me Right?

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Wrong. In the words of Google Wisdom:

"Make pages primarily for users, not for search engines."

Good words to live by when it comes to your website. Unfortunately we don't live in an Internet where everyone follows the rules. For every white hat trick to boost organic ranking, there are several black hat techniques that ruin it for the rest of us.

Cloaking just…

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The Penguin Effect

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In its longstanding battle with web spam, Google announced it is releasing a new search algorithm called Penguin. The new algorithm will be better at catching all those naughty websites who spam search results or purposely trick the system into giving them a higher search ranking.

Google's algorithmic spam filters are Fort Knox to the general public. They have been using web spamming…

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