Giving Back

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Giving back graphic

Each year, the team members of Signet give countless hours of creativity and boundless energy to exciting community causes and charitable programs. In 2015, we sponsored and supported no less than eight different initiatives. Giving back is an essential part of the Signet’s culture, and helps define…

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Friends First, Brands Second: Facebook Updates Its Algorithm

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A picture of the Facebook News Feed

Admit it. There are times when you log onto Facebook, take a look at your News Feed, and ask yourself, “What’s all this?” For many users the News Feed is cluttered with ads for services they don't need, posts by "friends" they never speak to, and links to topics…

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Using Facebook To Reach Your Audience

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It's been a year or so since Facebook started limiting the reach of Page posts, and if you haven't made a change in your strategy to accommodate it since then, we need to talk. Low reach means a very small (and we mean as low as two percent) number of people are seeing your posts, which not only means…

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The Social Business of the World Cup Soccer Game

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The World Cup truly has become a global event bringing together a level of sportsmanship and social interaction not seen since the Olympics.

Fans are turning to their phones and computer screens to capture the pride and intensity surrounding each game. Twitter, the unofficial social channel of the FIFA World Cup, has created a campaign that features hashtags, scoreboards, schedules, team…

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Plastic Surgery and Social Media: Why It Works

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Doctors and a patient

Whether you're marketing plastic surgery or some other niche in the healthcare industry, you'll need a multi-layered approach; but one of the simplest (yet often overlooked) tactics is social media.

When polled by the American Society of Plastic Surgeons (ASPS), around half of the respondents…

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Outbound Links vs. Grumpy Cat: Getting a Grip on Facebook's Quality Control

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batman slapping robin meme

Yep yep, Facebook's still playing games. Remember this setback in…

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Facebook's Egregious Reduction of Brand Reach: How to Deal

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Signeteers have been working diligently to re-strategize each of our brand's social media plans. Facebook recently made some changes (again), and this time, the changes make a big impact on brand pages - for worse.

The reaches for page posts have significantly declined. Facebook's algorithm…

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How to Win Facebook without Spending Money

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Facebook changes, Facebook advertising tips

Here at Signet, our clients are very involved in our marketing efforts. And we encourage that. Ask us all the questions! We love that you are interested in what we do. But some of the most frequently asked questions have to do with our Facebook…





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LinkedIn: What Kind of In Are You Looking For?

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If you're in this industry, you understand the value of networking, which is why I accept almost all LinkedIn invitations. After all, every connection could be a potential lead.

But a hot topic these days has been harassment on LinkedIn, and how the network is doing very little to prevent it. Sure, there's a lot to say about most LinkedIn interaction being a little on the creepy…

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The Importance of Social Media Engagement and What This Means to Your Cat

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Engagement. Look at that word, can't even read it without feeling like a condescending social media "guru." But for real, let's talk about this. If any of my clients had superb social media engagement going on, they wouldn't need much of my help. Poor engagement truly is the source…

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