Posted by Jeff James on Dec 08, 2015
Each year, the team members of Signet give countless hours of creativity and boundless energy to exciting community causes and charitable programs. In 2015, we sponsored and supported no less than eight different initiatives. Giving back is an essential part of the Signet’s culture, and helps define…Continue Reading
Posted by on Mar 30, 2015
Recent studies have made it clear that digital industry has a gender disparity problem. Men make up an overwhelming 60-70% of employees at giants like Google, Facebook and Yahoo, with few women, if any, in executive positions. With women across the globe earning 77% of what…Continue Reading
Posted by on Mar 26, 2015
Recent studies have made it clear that digital industry has a gender disparity problem. Men make up an overwhelming 60-70% of employees at giants like Google, Facebook and Yahoo, with few women, if any, in executive positions. With women across the globe earning…Continue Reading
Posted by Chris Mulgrew on Feb 09, 2015
Despite having bought, sold, started, advised, and managed a number of businesses over the years, I would describe myself as more of an accidental entrepreneur than a serial one. As a result of all of this accidental entrepreneurship, I have determined there are just three simple steps…Continue Reading
Posted by on May 22, 2014
There are a lot of harmful old wives' tales ingrained in the energy industries. Let's see if we can separate fact from falsehood:
- Fact: No one uses the internet in oil and gas. Sales are made based off of relationships.
- Fact: A tweet, Facebook or LinkedIn post isn't going to sell…Continue Reading
Posted by on May 09, 2014
So what? That's my favorite question. And, to narrow it down a bit, so what am I doing writing this blog? Well, what I've noticed in the B2B world, with a particular emphasis in oil and gas, is that business decisions are being made and companies are not using the right…Continue Reading
Posted by on May 07, 2014
In today's oil and gas industry, when it comes to services and safety, it's not enough to talk the talk; a company must show its potential clients, vendors and independent investors, as well as the communities where it builds and operates its rigs, that it walks the walk.
Posted by on May 01, 2014
With the current oil and gas climate rapidly expanding in the wake of the shale boom, companies have to be ever more competitive to make sure they establish themselves as industry leaders. But their marketing tactics have yet to completely catch up with their business practices: The energy industry as a whole…Continue Reading
Posted by on Nov 26, 2013
Ads fail when the copy sucks, the audience is made to feel like a pack of drooling, simpering morons or the brand tries way, way too hard to seem relatable, revolutionary or - please excuse me while I choke on my own bile - edgy. That isn't my biased…Continue Reading
Posted by on Feb 28, 2013
Many people in the tech industry were shocked when Yahoo CEO Marissa Mayer made the decision to end the company's work-from-home policy. The move has stirred up controversy surrounding the Internet search company that, for the past three years, has experienced decline in revenue.
Collaboration or Control?
It seems that theContinue Reading