Giving Back

0 Comments

Giving back graphic

Each year, the team members of Signet give countless hours of creativity and boundless energy to exciting community causes and charitable programs. In 2015, we sponsored and supported no less than eight different initiatives. Giving back is an essential part of the Signet’s culture, and helps define…

Continue Reading

Celebrating Women's History Month: Meet Ashley Mathis

0 Comments

A picture of…

Recent studies have made it clear that digital industry has a gender disparity problem. Men make up an overwhelming 60-70% of employees at giants like Google, Facebook and Yahoo, with few women, if any, in executive positions. With women across the globe earning 77% of what…

Continue Reading

Celebrating Women's History Month: Meet Kristin Lanphier

0 Comments

A picture of Kristin Lanphier

Recent studies have made it clear that digital industry has a gender disparity problem. Men make up an overwhelming 60-70% of employees at giants like Google, Facebook and Yahoo, with few women, if any, in executive positions. With women across the globe earning…

Continue Reading

Three Steps to Sustainable Growth

0 Comments

A picture of a tree being watered

Despite having bought, sold, started, advised, and managed a number of businesses over the years, I would describe myself as more of an accidental entrepreneur than a serial one. As a result of all of this accidental entrepreneurship, I have determined there are just three simple steps…

Continue Reading

Oil & Gas Is a Young Man's Game

0 Comments

text

There are a lot of harmful old wives' tales ingrained in the energy industries. Let's see if we can separate fact from falsehood:

- Fact: No one uses the internet in oil and gas. Sales are made based off of relationships.

- Fact: A tweet, Facebook or LinkedIn post isn't going to sell…

Continue Reading

So What If Your Company's Not Online?

0 Comments

text

So what? That's my favorite question. And, to narrow it down a bit, so what am I doing writing this blog? Well, what I've noticed in the B2B world, with a particular emphasis in oil and gas, is that business decisions are being made and companies are not using the right…

Continue Reading

Oil and Gas Credibility: You Talk the Talk. Do You Walk the Walk?

0 Comments

text

In today's oil and gas industry, when it comes to services and safety, it's not enough to talk the talk; a company must show its potential clients, vendors and independent investors, as well as the communities where it builds and operates its rigs, that it walks the walk.

Credibility…

Continue Reading

Oil & Gas Marketing

0 Comments

oil refinery

With the current oil and gas climate rapidly expanding in the wake of the shale boom, companies have to be ever more competitive to make sure they establish themselves as industry leaders. But their marketing tactics have yet to completely catch up with their business practices: The energy industry as a whole…

Continue Reading

The Case for Creativity

0 Comments

light bulbs with one lit up to indicate creativity and innovation

Ads fail when the copy sucks, the audience is made to feel like a pack of drooling, simpering morons or the brand tries way, way too hard to seem relatable, revolutionary or - please excuse me while I choke on my own bile - edgy. That isn't my biased…

Continue Reading

Major Mayer Mistake: Yahoo Bans Work-from-Home Policy

0 Comments

Many people in the tech industry were shocked when Yahoo CEO Marissa Mayer made the decision to end the company's work-from-home policy. The move has stirred up controversy surrounding the Internet search company that, for the past three years, has experienced decline in revenue.

Collaboration or Control?

It seems that the

Continue Reading

Get Social

Newsletter Sign Up