[HOUSTON] September 15, 2014 Signet Interactive, a leading full-service marketing and advertising agency based in Houston, won the Gold Stevie Award in the Health Products & Services category in the 12th Annual American Business Awards. The awards were presented to honorees from all over the globe during a gala banquet in San Francisco on September 12, 2014.
The award recognizes Signet Interactive's redesign of the website and customer experience improvements for Houston-based yoga company, Joy Yoga Center (www.joyyogacenter.com). Improved site navigation, larger imagery, integrated blog, enrollment functionality, and clearer calls to action were major components of the award-winning design. Final results of the campaign included a 51 percent increase in unique site visits, a 31 decrease in site bounce rates and a 5,257 percent increase in online sign-ups for yoga studio memberships. The visual and functional quality of the website, paired with the results, solidified Signet Interactive as a finalist in the award nomination.
The American Business Awards are the nation's premier business awards program. All organizations operating in the U.S. are eligible to submit nominations public and private, for-profit and non-profit. Over 3,300 nominations were submitted this year for consideration in a wide range of categories. Finalists were chosen by more than 150 business professionals nationwide during preliminary judging in April and May.
"We are honored to be recognized by such a prestigious organization. Our team is incredibly passionate about helping our clients like Joy Yoga Center achieve success. We are especially excited about this nomination and the dedication to excellence that it represents," said Chris Mulgrew, president and chief strategy officer of Signet Interactive.
About Signet Interactive, LLC
Signet Interactive was established in 2011 as a full-service outsourced marketing and business process firm that bridges the interactive, social and traditional mediums. Signet's services include strategy and message consulting combined with integrated channel communications and branding to achieve marketing and sales convergence. Signet's proprietary marketing systems, The VeloCiti Program and The OptiCiti Program, help clients get control of their online and offline messaging by focusing on website and other content publishing in order to maintain relevancy in the major search engines. For information and updates, visit signetinteractive.com.
About the Stevie Awards
Stevie Awards are conferred in five programs: The American Business Awards, The International Business Awards, the Asia-Pacific Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. A sixth program, the German Stevie Awards, will debut later this year. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at The Stevie Awards.