(HOUSTON) - March 24, 2016Signet Interactive, a leading, full-service marketing firm, and the Houston Hispanic Chamber of Commerce (HHCC) today announced a new visual identity and marketing partnership. The partnership was highlighted at the HHCC’s 23rd Annual Luncheon & Business Expo on Thursday, March 24, 2016 as part of the unveiling of HHCC’s new website and logo.

The Annual Luncheon & Business Expo coincides with the debut of HHCC’s new and improved website, designed and developed by Signet Interactive. The newly redesigned logo and website serves as the first step in an extensive rebranding effort for HHCC. With its new look and refreshed user and mobile experience, HHCC aims to spread its mission of economic empowerment throughout the city of Houston.

“We are proud to partner with the Houston Hispanic Chamber of Commerce and the new website we have developed in collaboration with their leadership,” said Jeff James, chief marketing officer of Signet Interactive. “We believe this relationship is a perfect fit for many of the members that need to have a more comprehensive understanding of marketing and advertising to expand their business reach and impact in the Houston community.”

The Annual Luncheon & Business Expo was held at the Hilton Americas in downtown Houston and attended by over 1,500 guests. Attendees were the first to see HHCC’s brand new look while participating in world-class networking opportunities with some of Houston’s most influential business owners and leaders.

“Our new logo and website represent the new Hispanic Houston,” said Dr. Laura Murillo, president and chief executive officer of HHCC. “We are executives, entrepreneurs and leaders. Our new look and user-friendly website allows us to reach a wider audience.”

About the HHCC

The Houston Hispanic Chamber of Commerce (HHCC) is the leading regional advocate for the economic and civic interests of the Hispanic business community.

For more information about the HHCC, visit HoustonHispanicChamber.com.

About Signet Interactive

Signet Interactive was established in 2011 as a full-service marketing and business process firm that bridges the interactive, social and traditional mediums. Signet's services include strategy and message consulting combined with integrated channel communications and branding to achieve marketing and sales convergence. For more information about Signet, visit SignetInteractive.com.