HOUSTON - November, 21, 2015Signet Interactive, a Houston-based, full service digital marketing agency, is excited to announce it has earned the 2015 Lantern Award for creative full-page advertising for the premiere luxury jewelry line, Luvente. Signet Interactive won in the category as a part of a project co-created with Hype Strategic. This award highlights Signet’s outstanding project work and creative achievements on behalf of its clients.

BMA Houston created the Lantern Awards of Texas to honor the most significant achievement in marketing communications and highlight top-quality creative and strategic business-to-business communications. The Lantern Awards of Texas recognized the year’s finest B2B work at its annual gala held in November.

The “Moments of Luvente” campaign was launched in June 2016 in the JCK Magazine to build awareness and increase retail visibility to a newly launched jewelry line. The campaign featured high impact visuals with copy that spoke to the “memorable moments” the jewelry captured.

“We are building a culture of pervasive creative achievement – and that takes great clients who trust the talent of your agency,” said Signet Interactive chief creative officer Jeff James. “We are excited about the story we are telling for this brand and the positive reactions we are seeing in social media. This campaign was just the beginning.”

Signet is especially proud to receive this honor in a year when its client, Luvente, launched the brand amidst the largest jewelry show, JCK Luxury in Laz Vegas. This collection of accolades and brand success stands as testament to Signet’s national network of clients coupled with the exceptional work they produce together.


About the Business Marketing Association

Business Marketing Association has been the world's premier community devoted exclusively to advancing the business-to-business marketing profession. BMA provides a wide range of services, resources, and opportunities to help businesses meet the daily challenges of sustaining profitability and enhancing the development of B2B marketing professionals. No other organization delivers the same level of commitment to the information and peer networking needs of business leaders, marketers and communicators.


About Signet Interactive

Signet Interactive was established in 2011 as a full-service outsourced marketing and business process firm that bridges the interactive, social and traditional mediums. Signet's services include strategy and message consulting combined with integrated channel communications and branding to achieve marketing and sales convergence. Signet's proprietary marketing systems, The VeloCiti Program and The OptiCiti Program, help clients get control of their online and offline messaging by focusing on website and other content publishing in order to maintain relevancy in the major search engines. For information on Signet, visit SignetInteractive.com.