Houston June 19, 2014 Marketing and business process experts from Signet Interactive will present EPIC Breakfast for Vegas Cosmetic Surgery symposium attendees on June 20, 6:30-8:00am.
Signet will use the presentation to discuss common marketing challenges and opportunities unique to the cosmetic surgery industry. Signet's goal is to help health practice managers improve customer acquisition, activation and retention using new media strategies.
As an award-winning firm representing a variety of healthcare clients, Signet knows how digital media can impact healthcare revenue. According to the Health Research Institute (HRI) at PricewaterhouseCoopers LLP (PwC) U.S., 41 percent of people say social media affects how they choose a healthcare provider. With this in mind, well-executed content marketing campaigns can help surgeons and practices educate and communicate with potential and current patients while staying competitive with peers in the industry. Signet Interactive's proprietary content marketing services, the VeloCiti Program, manage a practice's digital content needs and aligns them with each practice's sales goals.
"Our experience with clients in the cosmetic surgery industry has given us a lot of insight into how to market for them," said Chris Mulgrew, CEO of Signet Interactive. "We've seen great success with our VeloCiti Program, and hope to bring better education about marketing to the healthcare field."
Recent data suggests a need for this type of education. A 2014 Pew Research Center study confirmed that 72 percent of internet users look online for health information. Despite this, the healthcare industry lags at least two years behind other industries when it comes to online content publishing, says a 2013 review by the Content Marketing Institute.
About Signet Interactive, LLC
Signet Interactive was established in 2011 as a full-service outsourced marketing and business process firm that bridges the interactive, social and traditional mediums. Signet's services include strategy and message consulting combined with integrated channel communications and branding to achieve marketing and sales convergence. Signet's proprietary marketing systems, The VeloCiti Programâ„ and The OptiCiti Programâ„ , help clients get control of their online and offline messaging by focusing on website and other content publishing in order to maintain relevancy in the major search engines, thereby impacting each client's visibility and speed of doing business at a local level. For more information, news and updates on Signet Interactive: