HOUSTON (August 6, 2013) Gow Media, a Houston-based media company and manager of the Yahoo! Sports Radio network, has partnered with Signet Interactive, a Houston-based leader of interactive marketing and media services, to provide clients and prospects with a wider range of online services and strengthen effectiveness of client radio advertising campaigns.
Gow Media has recently integrated the unique service offerings of Signet into their sales module and is already targeting prospects in need of higher performing marketing initiatives.
Gow Media currently provides a variety of broadcast and web-based advertising solutions to their national client base. By partnering with Signet Interactive, Gow Media will now be offering a full range of services within the digital space including website design and development, social media marketing, email marketing, mobile marketing and more.
Our advertisers are seeking strong, multi-media campaigns, said David Gow, CEO of Gow Media. This partnership with Signet enables us to provide our advertisers with both on-air campaigns and digital and social media initiatives. We partnered with Signet because we believe that they are leaders in developing new media solutions.
As an award-winning agency, Signet Interactive has proven to be one of Houston's fastest growing online marketing and advertising agencies, with much of their success attributed to their exclusive VeloCiti Program. This program empowers companies to maintain brand consistency across multiple channels while engaging with consumers through compelling content, visual storytelling and effortless usability.
"This partnership is about true media convergence. Two media companies coming together to deliver what's best for their clients," said Christopher Mulgrew, Chief Strategy Officer at Signet Interactive. "We are looking forward to working with Gow Media to really help their client base move to the next level of growth and revenue generation."
About Gow Media, LLC
Gow Media owns and operates two sports stations in Houston, Yahoo! Sports Radio 1560 AM and ESPN 97.5 FM, and it operates the Yahoo! Sports Radio network, one of the country's largest national sports networks, in partnership with Yahoo! Sports. Gow Media's properties reach an estimated audience of over 5 million people each week through its owned and operated stations, a network of about 400 terrestrial affiliate stations, its websites, including www.yahoosportsradio.com, Sirius Satellite Radio, mobile and a number of other digital partners. Gow Media, LLC is backed by a private investment group that includes Steven Webster, co-Managing Partner and co-CEO of Avista Capital, Patrick Dugan, Vice President and General Counsel of Nortex Corporation and David Gow, Chairman and CEO of Gow Media, LLC.
About Signet Interactive, LLC
Signet Interactive was established in 2011 as a full-service interactive consultancy bridging interactive, social and traditional mediums. Signet's distinctive services include strategy and message consulting combined with integrated channel communications and branding to achieve marketing and sales convergence. Signet's proprietary marketing system, The VeloCiti Program, helps clients get control of their online and offline messaging by focusing on the content publishing requirements for a website to maintain relevancy in the major search engines impacting their company's visibility and speed of doing business at a local level. Signet plans, authors and publishes the visual, video and written content for each client's multi-channel marketing mix based on their proprietary, results-driven methodology.
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