Houston – October 20, 2015Signet Interactive, a Houston-based, full-service digital marketing agency, is pleased to announce that it has earned a 2015 Silver Davey Award in the Integrated Campaign – Business to Consumer category for its Fantasy Football Upgrade campaign for Big Play Scoring.

The Davey Awards celebrates outstanding achievement in visual design and customer experience. The Big Play Scoring Campaign was conceived to not only engage consumers, but also transact on the demand for fantasy sports. The campaign involved the full reconstruction of the client’s website and an omni-channel approach aligned with the 2014 NFL season. Tactics included iAds and a YouTube video series to generate more interest in the client’s unique and novel approach to playing fantasy football on a mobile device via a proprietary fantasy gaming app. In only three months, the application had been downloaded 72,969 times, or 46 percent higher than original projections. Website sessions increased by 429 percent, exceeding expectations by 379 percent.

"We are delighted to be a Davey award winner," said Jeff James, chief creative officer. "We are committed to providing the most unique engagement experience possible, and this award demonstrates that we are delivering on that promise.”

The Davey Awards are sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), which includes executives from organizations such as Condé Nast, Disney, GE, Keller Crescent, Microsoft, MTV, Publicis, Sesame Workshops, The Marketing Store, Worktank, Yahoo! and many more.

In 2015, Signet has also earned honors in the AMA Crystal Awards, the American Business Awards, and the W3s in addition to its Davey.

“We’re all extremely proud of Signet’s accomplishments this year,” said Signet Interactive chief financial officer Chris Mulgrew. “Our team works hard and works tirelessly to ensure clients receive the most effective, creative results possible. As you can probably imagine, we’re eagerly looking forward to what 2016 has to offer.”


About Signet Interactive

Signet Interactive was established in 2011 as a full-service outsourced marketing and business process firm that bridges the interactive, social and traditional mediums. Signet's services include strategy and message consulting combined with integrated channel communications and branding to achieve marketing and sales convergence. Signet's proprietary marketing systems, The VeloCiti Program and The OptiCiti Program, help clients get control of their online and offline messaging by focusing on website and other content publishing in order to maintain relevancy in the major search engines. For information on Signet, visit SignetInteractive.com. More information about the Fantasy Football Upgrade campaign may be found at http://fantasyfootballupgrade.signetinteractive.com/