HOUSTON (May 23, 2013) Signet Interactive, LLC, a Houston-based leader of interactive marketing and media services, received top honors in the 27th Annual Crystal Awards in the categories of Website, Healthcare and Website, Small Budget for their marketing excellence work.
"For us, it's more than just winning an award; it's really about doing what is in the best interest of our clients and their brands," says Chris Mulgrew, Chief Strategy Officer. "We are certainly honored to receive this award from the AMA and the recognition from our peers. Our team is pleased with how we've helped our clients increase their brands' visibility and revenue growth."
Signet's efforts for The Charles E. Holman Foundation (CEHF), an Austin-based non-profit supporting research and treatment of Morgellons Disease received top honors for the Website, Healthcare category. Their main objectives for the CEHF were to create a user-friendly website that directed visitors to the most relevant information while empowering them to donate, to increase visitor requests for further information about CEHF and to stream CEHF's blog radio talk. Signet's efforts tremendously impacted CEHF's campaign by increasing total site visits 191%, improved the CEHF's important annual conference attendance by 33% and increased online donations by 348% year over year.
In addition to receiving top honor, Signet also was a finalist in the Website, Small Budget category for their marketing efforts of Dillon's Automotive, where they developed a website and online presence that established the newly founded company as a leader in automotive repair services driving over 229 new lead generations.
A major differentiator of the Crystal Awards is their measurement of effectiveness and data-driven results. The Houston chapter of the American Marketing Association (AMA) presents the awards each year to showcase the top marketing work in a variety of categories. This year the ceremony gala took place on May 23rd at the Hyatt Regency in downtown Houston.
About Signet Interactive, LLC
Signet Interactive was established in 2011 as a full-service interactive consultancy bridging interactive, social and traditional mediums. Signet's distinctive services include strategy and message consulting combined with integrated channel communications and branding to achieve marketing and sales convergence. Signet's proprietary marketing system, The VeloCiti Program, helps clients get control of their online and offline messaging by focusing on the content publishing requirements for a website to maintain relevancy in the major search engines impacting their company's visibility and speed of doing business at a local level. Signet plans, authors and publishes the visual, video and written content for each client's multi-channel marketing mix based on their proprietary, results-driven methodology.
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